The Director, Marketing Technology & Digital Operations is a member of the Digital Marketing & Media leadership team, and is primarily responsible for guiding MLB Marketing’s AdTech/MarTech stack strategy. The individual in this role will have responsibility for evaluating, recommending, and managing Marketing Technology platforms enabling omnichannel marketing automation solutions, focused on growing and nurturing key audience segments.


Education and Experience

  • 4 year degree from an accredited university in marketing, advertising, communications, business, or related field and 10+ years experience in marketing or related functional area; OR equivalent relevant experience

  • 5+ years specific MarTech experience (working with Digital Advertising and Marketing Technologies, Project Management, Programming); in-depth knowledge of the marketing technology landscape, data implications, the product players, and their capabilities

  • Demonstrated knowledge of the end-to-end digital marketing tactical execution flow from lead gen, engagement, conversion to retention to achieve MLB organizational and marketing goals

  • Experience and subject matter expertise in marketing leading solutions such as Google Marketing Platform, Adobe Experience Cloud, Zeta Global, etc.

  • Working knowledge of HTML, JavaScript and SQL (preferred)

  • Experience scaling and scoping large and small digital technology focused projects

  • Strong knowledge in campaign management, optimization, 3rd party ad serving and trafficking


Conducting Core Work Activities

  • Drives and manages the execution of MLB’s Marketing Technology strategy

  • Serves as the senior technical resource for MLB’s digital marketing department

  • Leads evaluation and roadmapping of products and tools to align with fan engagement and growth goals; drives RFP process to evaluate and select best-in-class MarTech tools

  • Manages the technical relationship with MLB’s advertising and marketing technology partners (marketer/buy side) and actively works to identify new business opportunities and processes

  • Manages activities with MLB’s marketing technology platforms: Paid Media Channels, Data Collection & Audience Segmentation, Reporting & Analytics, Creative, Email, Ad Server, Tag Management, Workflow Management, Brand Safety Technologies, etc.

  • Focuses on technology adoption/testing to increase efficiencies across all paid media channels

  • Partners with colleagues to determine technical feasibility, implementation approach, deployment strategies, and QA efforts

  • Encourages and contributes to forward-thinking strategy development and approach for Marketing Technology trends

  • Collaborates with Marketing Analytics, Performance Media, Data Engineering, Product, Technology, Front End Web Development and other internal teams to translate business goals into technical strategy and roadmap

  • Manages the Digital Advertising Technology & Operations team responsible for day-to-day ad serving maintenance, ad trafficking and site tag management

  • Oversees the AdTech/MarTech budget management including forecasting and tracking expenses

Engaging Stakeholders to Deliver Business Priorities

  • Develops and maintains effective relationships with stakeholders to identify shared goals designed to achieve business priorities

  • Establishes forums and processes through which to address needs or concerns of stakeholders

  • Identifies priorities, timelines, and resources required to deliver on business objectives

  • Actively monitors changes in business environment and solicits team/stakeholder input to inform decision-making; balances analytical rigor with a bias for action to produce fast, practical recommendations

  • Guides teams to develop stakeholder relationships as business partnerships

  • Communicates vision and objectives in a clear and persuasive manner that engages a diverse group of target audiences/stakeholders

  • Approaches business needs and stakeholder input with a high degree of flexibility, balancing structure and process with the demands of a creative and dynamic environment

Leading Others

  • Hires, develops, and retains diverse talent that makes a strong, positive impact on the organization

  • Sets goals and manages performance of direct report(s) using the established performance review process

  • Supports learning and development of direct report(s)

  • Facilitates regular, ongoing communication with direct report(s)

  • Promotes adherence to internal policies, holding self and direct report(s) accountable to those policies


Deliver Success

  • Demonstrate ambition and enthusiasm when taking on challenges

  • Proactively take action, holding self and others accountable

  • Be agile and prepared to quickly adapt when priorities unexpectedly shift

Critical Thinking

  • Logically analyze data and systematically weigh options to determine the best solution

  • Make sense of complex and sometimes contradictory information to solve problems

  • Apply knowledge of functional industry and organization to develop new approaches or strategies


  • Remove barriers and work in partnership across organizational boundaries to accomplish goals

  • Promote a positive team environment and take time to raise morale

  • Seek out diverse viewpoints and practice inclusive treatment of others


  • Convey written and verbal messages that effectively inform and gain interest or support

  • Successfully determine the appropriate parties that need information and communicate in a concise, timely manner

  • Actively listen to gain a full understanding of what was said

Relationship Management

  • Build trusted relationships, networks, partnerships, and alliances

  • Connect with others in a transparent and honest manner

  • Anticipate and fully service the needs of stakeholders, including colleagues, owners, clubs, corporate partners and fans

Developing Self and Others

  • Proactively pursue opportunities to learn and build new skills

  • Seek and provide feedback to strengthen and improve development areas

  • Actively learn through experimentation, using success and failures as learning opportunities

Per the NYC pay transparency law, the hiring range for this position is $140,000 to $180,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skills and any other factors Major League Baseball (MLB) considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees. MLB offers employees a full range of best in class benefits with no employee contributions towards medical, dental, and vision coverage premiums, as well as incentive and recognition programs, life insurance and automatic employer 401k contributions. All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended from time to time.