The Coordinator, Marketing & Retail for the Jackie Robinson Training Complex (JRTC) facilitates all marketing and communications activities and initiatives, including but not limited to traditional media, social media, corporate partnerships, media relations, and community relations. The Coordinator, Marketing & Retail also coordinates retail operations and lends support to the Senior Manager, Sales & Athletics in other capacities as needed to help drive revenue and brand awareness.
RESPONSIBILITIES:
Develop and execute JRTC marketing plan.
Manage all scheduling and content development for advertising campaigns, including traditional and social media.
Oversee and produce content for all JRTC social media platforms.
Manage email contact database and marketing campaigns.
Coordinate all retail activities including purchasing, inventory, shipping and receiving, on-site and digital store operations, POS management, and staffing.
Maintain qualified retail staff by recruiting, hiring, training, and supervising staff.
Facilitate all media relations activities and communications, including coordination of interviews, writing of press releases, and monitoring of Google alerts.
Proactively seek opportunities to garner positive media coverage for the JRTC.
Serve as a liaison to the Major League Baseball (MLB) public relations staff, performing any duties assigned by them.
Act as a spokesperson for the organization under the guidance and policies of supervisors.
Coordinate community relations initiatives and represent the JRTC at local networking and promotional events.
Coordinate graphic design needs with MLB design services staff and third-party vendors, including development of marketing collateral and publications.
Prepare basic marketing graphics and internal signage as needed.
Facilitate ongoing new content for and maintenance of the JRTC website.
Collect, catalog, and maintain archives of facility/event photos and videos and serve as the facility’s point of contact for third party photographers and videographers.
Assist with corporate partnership sales and services.
Assist with special event coordination as needed, such as the annual Jackie Robinson Game.
Coordinate event ticketing system for Holman Stadium.
Other duties as assigned by manager.
REQUIREMENTS:
The preferred candidate will have a Bachelor’s Degree in Business, Marketing, Communications, Sports Management or a related field, or equivalent experience and education.
The preferred candidate will have at least 2 years of experience working in sports marketing, sales or a related field.
Ability to manage one’s own time and the time of others. Supervisory experience of at least 1 year strongly preferred.
Excellent written and verbal communication skills.
Experience working in professional or amateur baseball preferred.
Exposure to or basic experience at minimum in retail operations preferred.
Exposure to or basic experience at minimum in graphic design preferred.
Proficiency in Microsoft Office products, including Word, Excel, and PowerPoint.
Proficiency in social media platforms, including Facebook, Twitter, and Instagram.
Experience in Adobe Suite (Illustrator and InDesign) preferred.
Ability to work irregular hours including nights, weekends, and holidays.
Possession of a valid Driver's License.
Ability to use typical office equipment.
Ability to lift boxes and equipment on occasion up to 30 pounds.
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