The Athlete Content Manager, Player Marketing is a member of the Player Marketing team, and is primarily responsible for overseeing the creation of custom content for MLB and MiLB players within the Player Social Program to be distributed via player social channels. This role will focus on supporting the players in the Diamond Program, overseeing the Video Content Editors on the Player Social Team, and ensuring that the content we create for players is of optimal quality. This role requires the flexibility to be available nights and weekends throughout the year.


Skills and Qualifications

  • 4 year degree from an accredited university in marketing, advertising, communications, business, or related field, OR equivalent relevant experience

  • 4+ years professional work experience in marketing, advertising, communications or related functional area, preferably with direct experience working with athletes' social media content

  • Demonstrated knowledge of the latest social media trends, awareness of content performance and an eye for quality vs. quantity in the athlete content space

  • Ability to create and/or interpret reporting from social media analytics platforms and leverage insights to drive creative decision making

  • Significant proficiency in written communication (including email and Slack); able to communicate effectively and efficiently

  • Proficiency with Asana is preferred

  • Interest and knowledge of baseball specifically is preferred

  • Bilingual (English and Spanish) preferred

  • Ability to shoot and edit video preferred

  • Availability to work some nights and weekends in order to meet deadlines and QA game content being distributed to players


  • Manages creative oversight of video content production for players’ social media accounts, especially players in an elevated tier of the Player Social Program known as the Diamond Program

  • Manages a team of video editors who are specifically responsible for creating customized player social media content such as hype videos and highlight reels

  • Drives player social strategy from a creative standpoint for MLB Player Marketing’s Player Social Program

  • Organizes creative plans for player content generation for jewel events such as Opening Day, All-Star, Postseason and others

  • Remains up to date on the latest social media trends, especially as they pertain to the athlete content space, and ensures the Player Social Program is constantly delivering relevant content to our players

  • Works closely with other members of Player Marketing Team to pull and distribute social media reporting for players we are working closely with

  • Leverages and interprets reporting and insights from social media analytics platforms to ensure the creative strategy is working, pivots as needed

  • Plays a central role in QA-ing player social content that is distributed on a daily and nightly basis

Managing Responsibilities with Stakeholders

  • Demonstrates understanding of business priorities

  • Develops specific goals and project plans to prioritize, organize, and accomplish work in support of business priorities

  • Collaborates with team members, internal/external partners, and stakeholders to execute against project objectives

  • Provides ongoing status updates to share progress against established goals, gaps, and support needs to maintain progress against project plans

  • Actively solicits stakeholder feedback and responds to concerns in a timely manner

  • Communicates in a clear and concise manner that is easy to understand

Leading Others

  • Hires, develops, and retains diverse talent that makes a strong, positive impact on the organization

  • Sets goals and manages performance of direct report(s) using the established performance review process

  • Supports learning and development of direct report(s)

  • Facilitates regular, ongoing communication with direct report(s)

  • Promotes adherence to internal policies, holding self and direct report(s) accountable to those policies


Deliver Success

  • Demonstrate ambition and enthusiasm when taking on challenges

  • Proactively take action, holding self and others accountable

  • Be agile and prepared to quickly adapt when priorities unexpectedly shift

Critical Thinking

  • Logically analyze data and systematically weigh options to determine the best solution

  • Make sense of complex and sometimes contradictory information to solve problems

  • Apply knowledge of functional industry and organization to develop new approaches or strategies


  • Remove barriers and work in partnership across organizational boundaries to accomplish goals

  • Promote a positive team environment and take time to raise morale

  • Seek out diverse viewpoints and practice inclusive treatment of others


  • Convey written and verbal messages that effectively inform and gain interest or support

  • Successfully determine the appropriate parties that need information and communicate in a concise, timely manner

  • Actively listen to gain a full understanding of what was said

Relationship Management

  • Build trusted relationships, networks, partnerships, and alliances

  • Connect with others in a transparent and honest manner

  • Anticipate and fully service the needs of stakeholders, including colleagues, owners, clubs, corporate partners and fans

Developing Self and Others

  • Proactively pursue opportunities to learn and build new skills

  • Seek and provide feedback to strengthen and improve development areas

  • Actively learn through experimentation, using success and failures as learning opportunities

Per the NYC pay transparency law, the hiring range for this position is $75,000 to $110,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skills and any other factors Major League Baseball (MLB) considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees. MLB offers employees a full range of best in class benefits with no employee contributions towards medical, dental, and vision coverage premiums, as well as incentive and recognition programs, life insurance and automatic employer 401k contributions. All benefits are subject to eligibility requirements and the terms of official plan documents which may be modified or amended from time to time.