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Position Summary:

This position requires an enthusiastic self-starter who loves the sports industry, has a deep understanding of sports sponsorship/marketing and is committed to supporting day to day servicing needs of our current global partners.

This person should be able to develop innovative activation plans in compliance with the NBA’s International Team Marketing Partnerships, then present and facilitate if approved..

This position requires critical thinking skills so that we can provide the most impactful results for our global partners through activations, community events, IP usage, social campaigns and promotional opportunities This person needs to be organized and have a significant attention to detail – should expect to provide call summaries/notes to Director, Global Partnerships after calls with partners to ensure we are on the same page internally.

This role will be supported by the Director, Global Partnerships but with the expectation that the coordinator owns the day to day servicing needs based on contractual elements such as game day hospitality fulfillment, In arena activation coordination/execution and LED Signage submission, cross departmental communication/requests such as submitting partner branded content to Lakers social media team or requesting Lakers talent availability for a contractual appearance or working with the Facilities and operations team to host a partner event/workshop at the UCLA Health Training Center. NBA team international partnership rights are different than NBA domestic partnership rights, this person will need to learn and understand these rules to service the client more effectively. This person should utilize our Digital Partnership insights team to evaluate and analyze best performing social and digital content such as top jersey patch exposure driving posts on Lakers owned channels as well as put together analytic driven partner campaign PowerPoint recaps. Nearing the end of the season. this person would work with Director, Global Partnerships, Digital Partnership insights, Business analytics and our 3rd party vendor, Nielsen, to develop a holistic partnership recap presentation which illustrates the Media Valuation/ROI of the Lakers jersey patch partner.

Essential Functions (Duties & Responsibilities):

Research

  • Utilize Lakers vendors who provide in-depth market research/ analytics to evaluate best practices, category/sponsor trends and the competitive landscape to contribute to sponsor satisfaction and servicing.

Development/Strategy

  • Create customized season recaps for sponsors including the creative development of multi-tiered marketing programs and promotions

  • Research other league and team Jersey patch partner activations and Global partnership best practices

  • Collaborate and work cross-functionally with partners and internal departments to develop compelling retail, digital, social and in-arena promotions while focusing on traffic drivers, brand awareness and ROI

Activation & Servicing

  • Coordinate the fulfillment of sponsor contractual obligations including media, signage, print, digital, social media, in and out of arena promotions, emerging demographic marketing, community relations, tickets and hospitality

  • Organize Teams channel in a way so that it is easy to work collaboratively and find important documents, plans and information for each partner

  • Gain a deep understanding of partnership objectives so we can strategize and plan with those objectives always in mind

  • Play a key role in renewing corporate partners in order to achieve revenue goals

  • Prepare contract breakdowns for each sponsor to provide details of assets and material deadlines

  • Maintain daily client relationships with external agencies and brand contacts while executing all sponsor programs and promotions from conception through completion including artwork, contest rules, approvals, prizes, promotional media, writing PA/digital copy and scheduling

  • Understand partner brands and their competitors to develop solution based platforms to help amplify partners' brands, enabling them to break through the clutter and achieve their marketing objectives

  • Interface with internal departments to ensure turnkey execution of partner goals

  • Submit sponsor promotional materials to the NBA for approvals

  • Own all game day duties which include implementing partner activation, executing promotions and hosting sponsor receptions and suites

  • Coordinate all aspects of sponsor special events including communication with sponsors, agencies, internal departments and external vendors

  • Host and represent Lakers organization at outside sponsor events

  • Coordinate and maintain full-season proof of performance files including pictures, video footage, print ads, impressions, etc. to be used for sponsorship recaps and sales proposals

Education (required/ preferred): Bachelor’s Degree required

Previous experience: A minimum of one to two (1-2) years work experience in a sports sponsorship environment including marketing, promotions, sponsor servicing and special events

Technology Capabilities: Microsoft Office (especially Outlook, Word, PowerPoint), Adobe Photoshop, analytics software (YouGov, GWI, Nielsen Scarborough Custom Analytics), social media analytics software (CrowdTangle, Hootsuite, etc.), online survey software, and the ability to quickly learn and adapt to new technological enhancements

Knowledge, skills, abilities:

  • Strong written and oral communication skills; must be client-ready and able to professionally interact with all levels of the organization and partner/agency contacts

  • Past public speaking experience, must be able to give presentations to diverse audiences

  • Be able to understand high-level insights and deliver campaign strategy

  • Motivated individual who is self-starter and can organize short and long term projects

  • Ability to work and excel in a fast-paced, team-oriented department

  • Must be an assertive and tenacious leader

  • Demonstrated capacity to multi-task, be well organized and possess a strong attention to detail and project management skills

Physical Demands: Must be able to lift a min of 25lbs. and walk significant distances in arena on game days

Location: El Segundo (offices M-F), downtown Los Angeles (Cyrpto.com Arena for Laker home games), and other off-site sponsor events

Travel: Must be willing to travel up to 5% of the time within Southern California and potentially out of state 2-3x per year and potential for an annual International Trip

The Los Angeles Lakers, Inc. requires its employees to be fully vaccinated and boosted against COVID-19 prior to their first day of employment unless they are approved for a reasonable accommodation based on disability, medical condition, or religious belief that prevents them from being vaccinated. Being fully vaccinated means that it has been at least 14 days since you received the last required dose of COVID-19 primary vaccination with vaccines authorized by FDA (Pfizer, Moderna and Johnson & Johnson) or World Health Organization (e.g., AstraZeneca), and boosted means that you have received a booster dose authorized by the FDA or World Health Organization. As a condition of employment, you will be required to provide proof that you are fully vaccinated and boosted before you can begin to actively work.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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