Pacers Sports & Entertainment is looking for an enthusiastic and outgoing individual who is passionate about starting a career in the sports industry to be a Pacers Brand Ambassador. As a part-time seasonal employee, this person will engage with community members, build enthusiasm surrounding the Indiana Pacers and affiliate teams, and increase brand awareness. The three main areas this position is responsible for are: (1) community, (2) gameday and (3) office.

The Brand Ambassador will be the Pacers representative at community events, driving the Pacers Fan Van to events, setting up the event space, actively engaging with attendees, executing interactives, facilitating contests, managing giveaways, shooting photos/videos, and doing other promotional tasks. On game days, the Brand Ambassador will be responsible for setting up and tearing down the fan engagement activities around the arena, assisting the DJs, and helping in occasional on-court activities. Office responsibilities include developing our appearance opportunities across Indiana and maintaining promotional materials for game day and community giveaways. Being a Brand Ambassador provides several development opportunities within the Marketing department and is a valuable opportunity for anyone excited about beginning a career in the sports industry!


  • Community Marketing Initiatives (e.g. Fan Van activation):

    • Actively engage with current and prospective fans using promotional strategies

    • Travel to events in Indianapolis and surrounding communities

    • Set up and facilitate fan engagement activities, including our prize giveaways

  • Game Day Execution:

    • Set up and tear down fan engagement activities around the arena

    • Prize giveaway stations

    • Pacemate photo booth

    • Pacemate autographs

    • Family fun activities

    • Distribute special guest prize packs

    • Assist in on court activities such as the half-time show and t-shirt toss

  • Office

    • General administrative responsibilities

    • Maintaining promotional materials

    • Restocking and organizing prizes for game day giveaways

    • Researching fan van opportunities across Indiana

    • Assisting marketing staff with special projects

    • Participating in discussions regarding marketing and promotional strategies

  • Other Duties as assigned


  • Passionate about working in the sports industry

  • Self-motivated to meet or exceed desired team and individual results and goals

  • Strong organizational skills and the ability to prioritize tasks effectively

  • Approaches and engages community in a professional and friendly manor

  • Communicates effectively and professionally with team mates

  • Remains positive and motivated in all situations

  • Open to feedback, guidance and direction as it pertains to job performance and personal growth

  • Presents a clean and professional appearance always

  • Punctual and effectively manages his or her time

  • Reliable, responsible, and works with integrity

  • Works collaboratively with co-workers and promotion staff during ambiguous or stressful situations

  • Adapts or evolves with changing or shifting priorities while still meeting or exceeding expected goals

  • Understands and clearly communicates the Pacers Sports & Entertainment brand

  • Maintains consistent, clear and accurate records of promotion activity including performing recaps and processing of paperwork

  • Ability to set up and take down program materials as required

  • Ability to work a flexible schedule including days, nights, weekends, and holidays

  • Follows proper procedure for handing out gift/incentive items

  • Wears required and provided uniform

  • Attends all mandatory Brand Ambassador Elevate trainings

  • Attends all Pacers home games and requested events

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE: An individual currently working toward a Business or Sports-focused degree is preferred. Experience in a customer experience or fan-facing role is essential.

COMPUTER SKILLS: This position requires the employee to be proficient in Microsoft Office products, such as Excel, Powerpoint, Word, etc. A strong understanding of social media sites, including but not limited to Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, and other emerging channels, is also preferred.

LANGUAGE SKILLS: Ability to read, analyze, and interpret instructions and reports. Ability to write reports, recaps, and correspondence with extremely high accuracy and attention to detail. Ability to effectively present information and respond to questions from Managers, Clients, Customers, and the general public. Ability to communicate and sell ideas to peers and executives. Ability to create and deliver presentations to all levels of employees and upper management.

MATHEMATICAL SKILLS: Ability to apply common mathematical functions to develop activation schedules, develop staffing plans, manage operating budgets, and prepare event recaps and reports.

REASONING ABILITY: Ability to define problems, collect information, establish facts, draw valid conclusions and make recommendations.

PROBLEM SOLVING REQUIREMENTS: Must be able, through creative, logical and technical means, to see projects through to completion.

PHYSICAL AND ENVIRONMENTAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or touch objects or controls and talk or hear. The employee is regularly required to stand, walk, and reach above shoulders. Employees must be able to lift objects up to 50 pounds in weight. Specific vision abilities required by this job include close vision.

While performing the duties of this job the employee is regularly required to:

  • Sit

  • Stand

  • Walk

  • Use telephone

  • Use 10 key calculator

  • Use computer

  • Speak, hear and write

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the office work environment is usually moderate.

  • The noise level in the Fieldhouse/game environment is usually loud.

  • The stress level may become high during certain times of the year.

  • Be able to work in atmospheres that may be indoors or outdoors

  • Be able to work a flexible schedule that includes days, nights, weekends, and holidays for extended hours

  • Be able to maintain composure in large crowds of people and a variety of stressful unpredictable situations

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.

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