As part of the Packers’ office in Milwaukee, WI, the Broadcast/Media Sales Executive is responsible for generating new revenue selling sponsorships and advertising on the Packers Broadcast Networks, which includes both statewide/regional radio and TV Networks and emerging media platforms.

This position is located in the Packers’ Milwaukee Office. While required to contribute to the overall success of the Sales & Business Development team, this position places special emphasis on media advertisers and growth of the Packers audio and video media outlets/revenue.

Job Responsibilities:

  • Responsible for new business development on the Packers Radio and TV Networks to achieve team and individual revenue goals.

  • Manage the renewal and/or upsell of a book of existing broadcast partnerships to achieve team and individual revenue goals.

  • Responsible for full sales cycle, including prospecting, conducting needs analysis, presenting and closing new and incremental business opportunities for both Packers Radio and TV Networks.

  • Work directly with existing partners and new business prospects, including senior management with large corporations, marketing teams, media agency leaders, etc.

  • Create and develop advertising partnerships with an understanding and focus on an organization’s goals and objectives.

  • Develop plans and strategies to establish and build relationships with organizations that have an advertising/media focus in Wisconsin/Midwest region.

  • Demonstrate superior communication skills by effectively delivering presentations in front of a group as well as in one-to-one situations with senior level decision makers.

  • Assist in the development of new audio/video inventory/revenue streams.

  • Conduct business during non-traditional hours, taking advantage of opportunities to interact with clients and prospects during games and special events.

  • Work closely with supervisor, Partnership Services, Traffic/Fulfillment and broadcast operations teams to ensure superior customer service and opportunities to grow existing business.

  • Develop understanding of Packers marketing and sponsorship business with an expectation to ultimately contribute to sales in all corporate activities.

  • Work to preserve and protect the Green Bay Packers, The Packers Radio and TV Networks, Titletown and Lambeau Field trademarks and all affiliated brands.

  • Other duties as assigned.


  • Minimum three-five years of successful media or sports and entertainment sales experience, with emphasis in sports media preferred.

  • Strong understanding of basic marketing and advertising principles.

  • Experience in developing outstanding internal and external business relationships.

  • Demonstrates flexibility and creative problem-solving skills.

  • Exceptional time management and organizational skills, with the proven ability to multi-task.

  • Ability and willingness to work non-traditional hours, within a team environment.

  • Must be self-motivated and adept at working both independently and as part of a team.

  • Possesses excellent communication skills, both written and verbally.

  • Proficiency in Microsoft Word and Power Point, in addition to other emerging software.

  • Understands and has the ability to provide superior customer service.

  • Provide a positive attitude, collaborative nature and team focused mentality to everything you do.


  • Must be able to manage time effectively, including the ability to prioritize and manage several partners/projects at a time

  • Contribute new ideas

  • Ability to focus on assignments for periods of time.

  • Operates in a professional environment.

  • Role routinely uses standard office equipment.

Physical Demands and Work Environment:

  • Ability to sit for extended periods of time.

  • Ability to remain in a stationary position for periods of time.

  • Ability to focus on projects for periods of time.

  • Occasionally lift and carry up to 25 pounds.

  • Operates in a professional office environment.

  • Role routinely uses standard office equipment.

SUPERVISES: This position has no supervisory responsibilities

SUPERVISED BY: Manager of Broadcast Sales

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.

All resumes submitted will be reviewed and selected qualified candidates will be contacted for an interview.