The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction.

Ford Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. Ford Field is also home to a dedicated and passionate multi-generational fan base reflective of the innovation, creativity and drive synonymous with Detroit.

Under the leadership of Sheila Hamp, the great granddaughter of Henry Ford, the Lions have ushered in an era of rebirth focused on creating an inclusive and equitable experience for employees, partners and fans. Building off the rich and diverse history of the city, the Lions embrace transparency and value contribution from all areas of the organization. We believe in the power of a pride, and acknowledge winning together takes understanding, acceptance, and teamwork. We believe in our “we” culture and are committed to building a new tradition that Detroit and Michigan can be proud of.

One Pride. For All.

POSITION SUMMARY: The New Media Producer position is responsible coordinating and producing multimedia content and graphics for all Detroit Lions media platforms. This will include conceptualization, planning, videography, editing and overall production of engaging video and graphic content for the team’s content platforms.

ESSENTIAL FUNCTIONS (including, but not limited to): The New Media Producer position will have daily responsibilities including, without limitation, the following:

  • Develop, capture visual content, edit and produce stories for multiple platforms on deadline for all content platforms

  • Develop and design motion graphics for content across multiple platforms including but not limited to, team social media platforms and select content for marketing content collateral, team broadcast programming and in-game presentation

  • Assist Director of Content Production with special projects from football staff (i.e. team highlight reels).

  • Assist in advising team of producers and interns on all video content and scheduling

  • Coordinate with Director of Content Production and Managing Director of on content plan for all web video content

  • Work with content production team to schedule, reserve and assign resources for video content production during scheduled team media availability

  • Upload/post finished product to the team’s digital properties and social media

  • Collaborate with Team Reporter to deliver impactful pieces of content to help reach the department’s overall annual content goals across all platforms

  • Translate high-level ideas from project owners and convert same to production treatments

  • Assist writers and staff in multimedia to complement written articles

  • Lead production of weekly TV show, Inside the Pride.


  • Must be available to work extended hours during the NFL season, training camp, NFL Draft, and other league and team events, including holidays

  • Must be capable of travel to including away games and/or other Lions events

  • Strong video and graphic editing skills required

  • Must be motivated, reliable, and able to work independently or as part of a team

  • Maintain professionalism when communicating with internal and external contacts

  • Must be accurate and efficient with ability to meet deadlines

  • Must be detail oriented with strong organizational skills

  • The ability to gather and analyze information skillfully and develop solutions quickly and effectively

  • Will adjust work schedule to meet departmental demands

  • Will keep appropriate information confidential

  • Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position


  • Minimum of 5 years of experience in content creation and motion graphics

  • Advance knowledge of editing software; including Adobe Premiere Pro, Adobe After Effects, Final Cut, CS5.

  • Bachelor degree in Broadcast Production, Communications or related field. Experience may be considered in lieu of a formal degree

  • Professional experience in video production, sports or news environment with a strong knowledge of the game of football

  • Understanding of video encoding, codecs and formatting projects for appropriate channels

  • Proficient at posting content to various websites (CMS)

  • Evidence of creativity and innovation in developing project and story ideas

  • Evidence of highly developed verbal and written communication skills

  • Knowledge and demonstration of editorial judgment and journalistic ethics

  • Demonstrated strong organization and planning skills with the ability to manage multiple projects

  • Ability and willingness to work flexible and non-traditional schedules, including evenings, weekends and holidays in a fast-paced environment

  • Experience operating multiple types of HD cameras is required

  • Experience serving as a completely independent segment producer is preferred

  • Ability to draft breaking news-based scripts is preferred

  • General understanding of NFL rules, teams, players and culture is required

  • A reel accessible online (i.e. Youtube or Vimeo) that shows you can manage a project from start to finish is required.


  • A valid Driver’s License and a good driving record