D.C. United are looking for an experienced social media and digital professional to help elevate the club’s brand online and support fan development. The Director of Social and Digital Media will be responsible for building an effective social media strategy for both existing and emerging platforms, ensuring the club’s digital properties (website and app) align with D.C. United’s primary objectives and initiatives throughout the year, and working closely with the Marketing Department to manage and direct paid media advertising. This position will be located within the Communications and Content department and will work closely alongside Marketing, Community Relations, Brand Engagement, Ticketing, and Events. The position is also responsible for the growth of the Audi Field properties across social and web. The Director of Social and Digital Media will play a leading role in managing the social and digital team, as well as support their professional development.
Interested candidates should submit a resumé and a link to an online portfolio (if available) or any examples of digital work.
Samples are highly recommended.
What You Will Do
Create and drive short-term and long-term social media growth strategy
Design, implement, and manage social media campaigns integrated into the company’s strategic marketing plans
Create, curate, and manage social media content, including text, audio, visual, and multimedia formats
Monitor and assess social media dashboards and reports to identify and address points for improvement
Monitor social media trends, including developments in design, applications, best practices, strategy and innovation to stay relevant and effective
Collaborate with the Director of Marketing to execute paid social media campaigns to support marketing initiatives
Work alongside the Director of Marketing to create comprehensive marketing plans that boost brand image, increase engagement, and improve conversions
Hire, supervise, develop, and manage the social media staff to achieve social media objectives
Develop and implement effective and efficient processes for communication, review and approvals
Track social media campaigns’ key performance metrics to maximize results and report progress
Build the club’s strategy for emerging platforms (e.g., Snapchat, TikTok, Reels)
Develop and create content ideas to support partnerships and brand engagement
Meet and execute contractual branded content requirement for club partners
Execute programming as appropriate that reflects the club’s overall objective and initiatives
Ability to work a flexible schedule, including weekends for matchdays
Your Background, Skills and Qualifications
5-7 years’ experience in similar field of work
Bachelor’s degree in related field, preferably marketing or communications
Managerial experience within a social media department
Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
In-depth knowledge of branded content and digital media
Ability and understanding of paid social media campaigns
Experience in sports, particularly soccer, preferred, but not required
Full vaccination against COVID-19 required
Competencies (KSAs)
Must demonstrate a high level of detail-orientation, especially under deadline pressure
Must display organization and communicative skills
Must have the ability to work well under pressure
Must be able to easily switch between projects comfortably and quickly
Must possess a strong ability to manage one’s own time and prioritize tasks when given clearly defined goals and objectives
Must have the ability to demonstrate uncompromised judgment and discretion with regard to interpersonal relationships
Must have a strong sense of self-awareness and emotional intelligence
Must be able to maintain confidentiality and use upmost discretion when privy to sensitive information
Must have good decision-making skills, solid judgment and interpersonal effectiveness
Must be self-directed and able to work independently
Must be flexible & reliable team player, both within own department and within company as a whole
Must have strong communication skills: must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong active listening skills
Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-today operations without interruption
Must have a strong command of reasoned, measured decision-making based upon analyzing the pros and cons of each potential decision to be made
D.C. United is committed to uplifting our community, staff, and club. We are seeking candidates to be a part of our journey in our quest for continued organizational growth and another MLS Cup.
D.C. United will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
D.C. United is an equal opportunity employer (EOE). D.C. United reaffirms its commitment to the principles of equal opportunity and diversity. D.C. United is proud to be an equal opportunity workplace and is an affirmative action employer. D.C. United is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, pregnancy, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other protected status in accordance with the requirements of all federal, state, and local laws. Employment decisions can include hiring, termination, compensation, benefits, promotion, training selection, or other statuses or conditions of employment. All employment decisions are made on the basis of individual skills, knowledge, abilities, job performance, and other appropriate qualifications.
