Tweet

The Director of Marketing & Brand Engagement is responsible for the promotion of concerts, sporting events, conventions and shows for Audi Field and D.C. United, while developing creative marketing campaigns that promote public/community awareness. The Director of Marketing is responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise, and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions, and ensure successful sales for events.

ESSENTIAL FUNCTIONS, DUTIES AND RESPONSIBILITIES:

  • Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement

  • Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third-party partnerships, new media avenues, etc.

  • Participate in the development and implementation of annual marketing goals and objectives.

  • Responsible for measuring, reporting, and achieving performance against agreed upon service levels and ROIs

  • Manage and coordinate all marketing, advertising and promotional activities including development of marketing plans, theme nights, and giveaways

  • Research, analyze and monitor industry factors so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized

  • Plan and oversee D.C. United’s and Audi Field advertising and promotion activities including print, electronic, and digital outlets

  • Leverage sponsorship opportunities to increase brand awareness and synergies

  • Oversee email marketing and grassroots marketing team

  • Create campaigns to engage fans , vendors, sponsors, and community, collect data, drive revenue and generate awareness for new items and specials

  • Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management

  • Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy

  • Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making

  • Drive the completion key deliverables with strong attention to time, quality, impact, and style

  • Other duties as assigned

REQUIREMENTS:

  • Bachelor’s Degree or better from an accredited college or university with concentration in marketing, public relations, business administration or other related field

  • 5+ years of increasingly responsible experience in sales and/or marketing required, preferably with sports facilities, convention center, performing arts facilities or other multi-purpose public assembly facility

  • Available to work flexible hours including evenings, weekends, and holidays.

  • You must provide proof of COVID-19 Vaccination prior to start date.

COMPETENCIES (KSAs):

  • Knowledge of marketing and advertising/sponsorship program development

  • Knowledge of Public Relations, media buying and promotions

  • Knowledge of Website maintenance

  • Knowledge of federal, state and local regulations

  • Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software

  • Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop

  • Ability to travel as required

  • Ability to work nights and weekends as required

  • Ability to work with wide array of client groups, vendors, and business partners enterprise-wide

  • Instruct and assist current vendor community with social media marketing strategies for their individual business locations

  • Analytical skills to forecast and identify trends and challenges using website analytics

  • Excellent computer proficiency: Outlook, Excel, Word, and PowerPoint

  • Excellent verbal and written communication skills

  • Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public

  • Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems

  • Digital expertise with various digital channels including website optimization, social media, and data acquisition.

  • An entrepreneurial spirit and an internal motivation that inspires others to think more and do more

  • Creativity skills that inspire brand loyalty

  • Innovator with increasing per caps and generating profitability

  • A passion for building success that can be measured with data

  • A results-driven leader who thinks in terms of ROI

  • Demonstrated experience influencing peers and leadership teams

  • Ability to operationalize a strategy

  • Flexible skill set that can be applied across a variety of relationships/situations

  • Demonstrable track record of success

  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

D.C. United is committed to uplifting our community, staff, and club. We are seeking candidates to be a part of our journey in our quest for continued organizational growth and another MLS Cup.

D.C. United will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

D.C. United is an equal opportunity employer (EOE). D.C. United reaffirms its commitment to the principles of equal opportunity and diversity. D.C. United is proud to be an equal opportunity workplace and is an affirmative action employer. D.C. United is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, pregnancy, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other protected status in accordance with the requirements of all federal, state, and local laws. Employment decisions can include hiring, termination, compensation, benefits, promotion, training selection, or other statuses or conditions of employment. All employment decisions are made on the basis of individual skills, knowledge, abilities, job performance, and other appropriate qualifications.

Apply