The Strategic Marketing Director is responsible for developing the Dallas Wings and Panther City Lacrosse Club marketing strategy in detail. In collaboration with revenue-generating departments, this individual will connect creative resources to ensure business goals are met. This position is based in the Arlington/Fort Worth area.

She/He/They will work to service to the Dallas Wings & Panther City Lacrosse Club partnership clients & ensure we are delivering best-in-class activations and promotions.

Reports to: Chief Operating Officer


  • Assist COO in development of paid media strategy, working closely with the Director of Social and Digital Media to execute and analyze campaigns

  • Assist in managing agency relationships

  • Develop and drive tune-in and merchandise marketing strategy

  • Work alongside various departments to maximize grassroots marketing and youth strategy, developing processes that produce lead generation and ticket sales opportunities

  • Deliver a paid social and digital strategy (internal and/or agency), monitoring and reporting on results monthly

  • Assist the Business Intelligence Manager with research efforts, including but not limited to regular surveying of fans

  • Work with other departments to develop key theme nights and pillars, connecting revenue generating departments with community efforts, broadcast opportunities, social media & in-game opportunities

  • Work closely with ticket sales and partnerships to provide revenue-driving assets that are fit each respective brand, single game ticket promotion, theme nights and other tentpole events and marquee assets (i.e. Draft, All-Star, Schedule Release, etc.)

  • Oversee local marketing efforts, including strategic local partnerships

  • Assist other marketing department personnel on game and event days as needed


  • Formal Education: Bachelor’s degree or equivalent experience is required

  • Relevant Work Experience:

    • Minimum of two years of experience in event management and/or leadership position, effectively executing projects across multiple departments

    • Use of creative platforms preferred, but not required

    • Experience in sports preferred, but not required


  • Passionate about assisting the organization reach its business goals, while maintaining the integrity of each respective team’s brand

  • Detail-oriented and organized; works well under pressure

  • Excellent interpersonal skills and the ability to maintain positive, productive, and supportive working relationships

  • Effective management and leadership skills with a keen attention to detail and desire to grow the department and organization

  • Contribute to a team environment

  • Ability to multi-task, work independently and handle feedback

  • Excel at managing multiple concurrent projects at once, be self-directed and work independently

  • Adaptable to situational changes

  • Committed to working extended hours including nights, weekends, and holidays as needed

  • Ability to identify areas of opportunity and propose potential solutions while continuing to lead projects without interruption

  • She/he/they is expected to attend all home games, as well as other live events that may take place on holidays or weekends

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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