The Marketing Coordinator for Comerica Center will be responsible for all marketing, production, social and digital media, community development, media buying, and support for events at Comerica Center. Areas of concentration will include but are not limited to database assistance, website management, social media management, graphic design needs, and working with external promoters to successfully promote a wide variety of events.


  • Establish and maintain databases gathered for departments and event marketing efforts

  • Update and maintain content daily for department websites

  • Manage Comerica Center’s Facebook, Twitter, and Instagram content daily while consistently growing the number of followers and executing creative promotions

  • Develop and coordinate social media campaigns, email marketing and promotions to increase ticket sales, event awareness and fan engagement

  • Implement advertising campaigns and use of promotional components as required

  • Expand grassroots marketing opportunities and presence for Comerica Center

  • Manage internal assets and installation process for in-arena signage, digital advertising and other print materials

  • Maintain database of promotional ticket trade inventory and distribution

  • Interact with other internal departments regarding marketing and advertising components

  • Liaison with Dallas Stars sponsorships, Texas Legends (NBA G League), and Frisco Fighters (Indoor Football League) sponsorships for Comerica Center in-arena, digital and event sponsorships

  • Collaborate with business partners (Visit Frisco, City of Frisco, Sandman, etc.) to promote Comerica Center and upcoming events

  • Create event announcements and pre-sale documents for upcoming events

  • Maintain database of past ticket purchasers

  • Compile post-event marketing and sales re-caps for all events

  • Create and track Comerica Center marketing budget, media schedules and sales data

  • Assist in the management of the Fighter’s social media and website

  • Work all Fighters home and away games (remotely) assisting in various tasks assigned by the marketing department

  • Execute player bios, game previews, game recaps, press releases, breaking team news, roster updates and other misc. writing content


  • Bachelor’s degree from an accredited university or equivalent combination of education and related experience with an emphasis in Marketing and/or Communications

  • Ability to multitask, handle multiple projects simultaneously and work under tight deadlines a must

  • Ability to communicate effectively with intradepartmental staff, other departments, and vendors

  • Excellent knowledge of word processing, spreadsheets, and databases

  • Understanding of advertising, media planning/buying

  • Knowledge of special event planning and execution, as well as event marketing and grassroots marketing strategies

  • Strong verbal and written communication skills with an emphasis on editing and proofing abilities

  • Proficient in Microsoft Word, Excel, PowerPoint

  • Working knowledge of HTML, content management systems, Archtics, Microsoft Access, Adobe Creative Suite a plus

Physical Demands & Working Environment

While performing the duties of this job, the employee is required to stand, walk, sit, use hands and fingers, handle objects and office tools, reach, balance, stoop, kneel, crouch, talk and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. The employee is exposed to an office environment with noise levels usually moderate. Extended working hours are periodically required as directed by business needs and approved by supervisor.

*This job description does not contain a comprehensive listing of activities, duties, or responsibilities. Other tasks and duties may be assigned as needed. DSE Hockey Centers, LP is an Equal Opportunity Employer