Crystal Palace Football Club is seeking an experienced, ambitious, and knowledgeable Marketing Campaign Manager to join our Marketing and Communications team.
This is a new opportunity to join a small but high-performing team who are tasked with growing the fanbase through creating and delivering a range of campaigns and initiatives, improving communication with supporters, as well as supporting colleagues in driving revenue growth, as well as delivering campaigns for commercial partners.
The successful candidate will report into the Head of Marketing Campaigns and on a day-to-day basis, will be responsible for the planning, management, and delivery of the club’s expansive campaign calendar to a global supporter base, across owned and paid marketing channels.
Examples of campaigns include Season Ticket and ticket promotions for all teams, Memberships, subscriptions for Palace TV+, premium hospitality sales, retail products (such as kit launches), events and venue hire, as well as delivering campaigns for our growing network of commercial partners.
He/she will work closely with the Marketing Executive to deliver all marketing campaigns ensuring audiences are segmented and communicated with accurately and appropriately – with support from the Data & Insight Lead, and our primary data and digital partner: InCrowd. In addition, the successful candidate will be tasked on creating and delivering campaigns and initiatives that help grow the club’s fanbase locally and beyond.
The candidate must have exceptional communication skills, particularly when copywriting, plus have excellent organisational skills and the ability to multi-task, have an eye for detail, and be able to build and maintain strong relationships across the club.
This role will be primarily based in our central London office but will also be expected to work at the stadium and training ground when required.
Ensure all campaigns are delivered on time and within budget, delivering outstanding results, alongside the Marketing Executive
Be responsible for the approval of all marketing campaigns across owned channels, such as website and app, email and SMS, and paid channels such as Facebook, Instagram, Google Search
Work with all club departments, partners and sponsors to plan and deliver seasonal and ad-hoc marketing campaigns to meet targets
Manage the club’s marketing calendar, with robust plans to maximise key sales spikes on crucial campaigns such as, but not limited to: Season Ticket renewals, Black Friday and Christmas campaigns, pre-season, and kit / product launches
Identify new opportunities to grow the club’s supporter database through tailored campaigns to key audience profiles
Manage the club’s in-stadia matchday advertising estate, including matchday programme, LEDs, big screens, and stadium concourses
Manage the club’s digital advertising estate (internal and external), maximising personalisation opportunities
Work closely with the Head of Marketing Campaigns to agree annual departmental budgets, allocate campaign budget and track spend to ensure no overages
Ensure GDPR compliance and be a champion for correct GDPR practice across the club
You will have
A Bachelor level degree or equivalent in a relevant area
A minimum of three years’ marketing experience (preferably within the sport industry), with demonstrable commercial results from campaigns you have devised and delivered
Excellent communication skills
Excellent time management, organisational and prioritisation skills
An eye for detail
The ability to manage multiple projects simultaneously as we operate in a fast-moving environment
An outstanding copywriter
Enthusiastic and self-motivated
Commercially driven with strong numerical and analytical skills
Able to work to tight deadlines
What you'll get in return
Competitive salary and annual, discretionary bonus based on KPIs
Input into club projects and initiatives
High level of responsibility from day one
Complimentary match day ticket
Cycle to work and tech scheme
Social activities (day at the races, holiday party, team nights out)
20% Club Shop discount