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This position is a key player on the content team responsible for driving strategy and execution for event presentation, inclusive of oversight of relevant game night staff (dance teams, PA announcer, DJ, mascot, etc), along with broadcast operations and how the Sun brand comes to life on digital and linear media. This position is also responsible for oversight of online and in-arena merchandise, including the achievement of revenue goals and fan satisfaction metrics. In addition, this position will lead project management across the content team, assuring that projects are properly prioritized and delivered on deadline.

Primary Duties and Responsibilities: includes but is not limited to:

  • Create processes and institute the use of tools that track the development and final execution of content materials across mediums (social media, broadcast, in-arena), optimizing efficiency and delivering on time and within the format requested

  • Develops strategy for and oversees an entertaining, engaging, on-brand, and best-in-class event presentation that exceeds fan expectations and establishes home team advantage

  • Lead in-arena content ideation sessions

  • Work with the creative team to create/write/manage all in-arena videos including but not limited to: Team Video Open, Match-Up Videos, 2nd Half Video Open, features, and more

  • Hire, train and manage all game night entertainment team members, including emcee, DJ, mascot, and in-game outside entertainment, inclusive of halftime entertainment

  • Work with mascot and creative team to develop all in-game skits

  • Hire, train and manage dance team coordinators/choreographers, oversee the selection of team members, and oversee the rehearsal schedules to ensure optimal performance across all three dance teams

  • Hire and manage local team broadcast talent, inclusive of play-by-play and color analyst

  • Work with all national and local team broadcast partners to ensure that all production needs are met and that the feature content is entertaining and reinforcing brand and team narratives

  • Work with team merchandise partner to create on-brand, cutting-edge merchandise that appeals to all segments of the fan base, ultimately driving top line revenue and enhancing the fan experience

  • Developing a marketing plan that will ensure the achievement of in-arena and online merchandise revenue goals

Secondary Duties and Responsibilities:

  • Serve as arena liaison for production including lighting, audio, signage, and any other in-arena production requirements, along with all broadcast production needs inclusive of talent set-up and transmission

  • Plan, market, and execute all game night entertainment tryouts (Emcee, DJ, dance teams, and mascot)

  • Identify new/quality vendors for apparel and novelty products

  • Ensure that the online merchandise buying experience is seamless and fan-friendly

Minimum Education and Qualifications:

  • Bachelors’ Degree in Sports Management, Business or a related field

  • Four years of marketing experience including two years of game operations experience with a professional or collegiate sports team

  • Knowledge of and experience in the entertainment industry (dance, music, etc)

  • Excellent written and verbal communication skills

  • Excellent organizational and multi-tasking skills

  • Intermediate knowledge of Word, Excel, and Outlook

  • In lieu of a Degree and previously mentioned experience, nine years of marketing experience with a professional sports team may be considered

Competencies:

  • Incumbent will master the following competencies while in this position: Knowledge of Mohegan Sun corporate and department policies and procedures

  • Understanding of project management tools

  • Effective utilization of Mohegan Sun Evaluation programs

  • Thorough understanding of the Mohegan Tribal Employment Rights Ordinance (TERO) as it relates to employment

Training Requirements:

  • Excellent knowledge of Ascent, EmpowerTime, and Manager Self-Service systems

  • Knowledge of Mohegan Sun budget planning and analysis process and procedures

  • Mohegan Sun CER and purchasing procedures

Physical Demands and Work Environment:

  • Office work environment

  • Game night in-arena activities

  • Overnight travel may be required

  • Must be able to work various shifts and flexible hours

This is not necessarily an exhaustive list of all responsibilities, requirements, or working conditions associated with the job. Mohegan Sun reserves the right to make changes in the above job description whenever necessary.

Mohegan Sun practices Native American Preference. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or duly enrolled member of any group of Native Americans recognized as an Indian Tribe by the Mohegan Tribe, the United States, or the State of Connecticut.

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