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The Cleveland Browns Corporate Partnerships team embraces a consultative approach to partnership sales, activation, and success. The Manager of Partnership Strategy is responsible for helping to elevate our business and that of our partners, to set the Browns on track to become the most innovative and creative marketing vehicle in sports. A successful candidate will have a deep understanding of brand development, brand marketing, an ability to think creatively & strategically, and a passion for corporate partnerships. The Manager of Partnership Strategy works closely with other members of the department as well as other department heads throughout the sales process for both prospects & current partners and helps to achieve brand goals through the development of integrated marketing platforms.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The Manager of Partnership Strategy will be responsible to help increase overall sponsorship revenue for the franchise and assist other departments in reaching their own goals as well. As such, key responsibilities for this role can be focused into 4 main pillars.
Business Development Support – The Strategy team’s key role is to collaborate with both Partnership Sales & Partnership Activation in the ideation, research, and storytelling of, new, prospective, and existing partners. Key responsibilities include participation in discovery sessions, brainstorms, building presentations rooted in insight-driven storytelling, and connecting with key brands within and outside our partner portfolio to drive growth. This individual will not be expected to cold call, rather he or she will be expected to build the partnership business case for new partner prospects as well as current partners (for upsells/renewals), and help deliver these proposals as a credible authority on partnership strategy.
Market Development Strategy – Working with the Corporate Partnerships team, we will build greater connectivity to the market by engaging agencies & other properties to share best practices and discuss our process & strategic approach to ideation and partnership development. The candidate will assist in meeting an eye on market trends, best practices, and shifts in category strategies as well as working with our marketing and content teams to elevate sponsored content in a more integrated way.
Innovation & Strategic Vision – The Strategy team will work to develop tools & initiatives to help showcase the power of our brand and ideating around new programs and assets that benefit both the partnerships team, and other departments. We will do this by leveraging insights from our vendors to build compelling partnership value propositions and by proactively creating case studies to engage existing & potential partners. We will also maintain a deep understanding of our various fan segments and their key motivators and barriers to develop strategies to best engage our fans.
Strategic Projects – As a Strategy team, we will lead the process for building a plan to help maximize revenue & engagement for key categories and jewel inventory. The candidate will need to be able to project manage with several projects ongoing at the same time, and sometimes aide in projects that do not directly involve partnerships at all.
Additional duties & responsibilities include:
Game /Event Attendance Requirements: The Manager of Partnership Strategy will be required to attend team events/home games and potentially events in other markets as needed by the Corporate Partnerships team.
Teamwork: Work closely with other team members on the Corporate Partnerships team to achieve departmental goals and objectives.
Organizational Goals: Assist and support the cross organizational goals of the other departments – season ticket sales, marketing, community investment, etc. -- to ensure that their programs and strategic plans are being incorporated into the proposals of our corporate partners and prospects.
Professional Conduct: Strive to ensure that all elements of our agreements are delivered in a first-class manner in accordance with the philosophy of the franchise and within the provisions of the contractual obligations of the organization.
Mission Statement: Support the franchise mission statement, vision, and values of being Team First, Fan Obsessed, Driven, Innovative and Fun.
Other duties may be assigned.
College degree required
4-6 years of brand, sports agency and/or sports team experience, specifically related to marketing, corporate partnerships, and sales
Strong understanding or digital and social media marketing and advertising
Ability to effectively communicate, both orally and written when presenting in-person or electronically
Strong interpersonal skills are required and the ability to work independently is a must
Highly organized and able to manage multiple priorities and projects while working with many categories of clients
Proficient in Microsoft Word, Microsoft Excel and PowerPoint
Ability to work nights, weekends, and holidays
Performs any other duties as assigned by the Director of Partnership Strategy and Vice President of Corporate Partnerships