Job Summary: The Advertising and Media Coordinator will be responsible for negotiating, purchasing, scheduling, production/development, trafficking/distribution and research/evaluation of Reds promotion and advertising to help achieve business goals.
Essential Duties and Responsibilities:
Work closely with Communications and Ticketing directors to develop a data-driven, effective advertising mix that reaches targeted audiences through internal and external media platforms.
Partner with Creative, Communications and Productions teams to produce, approve and deliver all advertising materials in an effective and efficient manner.
Work with Communications to write, edit and proofread marketing copy for TV, radio, print, outdoor, digital and in-ballpark messaging for commercials, promos, live scripts and ads.
Negotiate the purchase of advertising with media outlets to successfully deliver results and a strong return on investment.
Manage placement, scheduling and tracking of paid, trade, affiliate and rightsholder advertising to ensure all media runs as planned.
Facilitate distribution of approved advertising creative to media partners, including creation and delivery of traffic instructions.
Assist in coordination of media promotions on-air and on site.
Assist in developing unique ad campaigns with original content and evaluate results of each media campaign to optimize effectiveness.
Track all invoices for advertising spend as well as review, submit, and file media invoices.
Track fulfillment of trade and promotional tickets for media.
Track all sponsor placement in media and confirm fulfillment of advertising that has been committed contractually.
Stay informed on local media changes (formats, staffing, rates, etc.), as well as advertising and sports marketing best practices.
Experience, Education and Licensure:
The ideal candidate is a creative and analytical problem-solver that can thrive in a team environment for a deadline-oriented department.
Exceptional project management skills are essential.
Knowledge of spreadsheet creation and use needed.
A bachelor’s degree in marketing, communications or a similar field is required.
Two years’ experience minimum in advertising and/or media buying.
Knowledge, Skills, and Abilities:
Excellent organizational and writing skills required.
Candidate needs to have ability to work concurrently on a variety of projects and work effectively under pressure.
Candidate should have the ability to work independently and meet deadlines.
Must be dependable, hard-working, flexible and have exceptional attention to detail.
Strong knowledge of Cincinnati, the Cincinnati Reds and Major League Baseball is preferred.
Work is performed in both an office environment and occasionally outdoors where the employee may be exposed to weather conditions prevalent at the time.
Job will include some nights, weekends, and holidays work.
The noise level in the work environment is moderate.
Adhere to Cincinnati Reds Organization policies and procedures
Act as a role model within and outside the Cincinnati Reds organization
Perform duties as workload necessitates
Demonstrate flexible and efficient time management and ability to prioritize workload
Meet department productivity standards
Equal Opportunity Statement: The Cincinnati Reds are an Equal Opportunity Employer. It is the policy of the Cincinnati Reds to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, national origin, religion or creed, sex, age, military or veteran status, disability, citizenship status, marital status, genetic predisposition or carrier status, sexual orientation or any other characteristic protected by law.
Disclaimer: The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The above description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. Additional duties, as assigned, may become part of the job function. The duties listed above is, therefore, a partial representation not intended to be an exhaustive list of all responsibilities, duties, and skills required of a person in this position.