The Business Analyst, Marketing will lead the efforts to innovate and evolve data-driven marketing operations. This individual will increase the usage of data to personalize experiences with Bears fans across the globe. Partnering closely with others within the Business Analytics department as well as the Marketing team, this role will build capabilities to support deeper and more meaningful fan communication. Responsibilities at a high-level will include the development of custom target audiences for actionable sales, service, and fan development campaigns, building of online and offline customer journeys, and helping to steer the overall data acquisition strategy. This is a full-time, hybrid role working primarily out of our headquarters in Lake Forest, Illinois.
Who We Are
The Chicago Bears strive to advance our mission of winning championships by conducting ourselves with humility, integrity, and a strong work ethic. We want you to help us achieve our goals and to be part of the one of most storied franchises in all of sport. We offer our employees professional development, competitive salaries, excellent health and retirement benefits, and an environment where our talent and contributions are valued by the club and the community.
Our Commitment to Diversity, Equity & Inclusion
The Chicago Bears organization continues to deepen its commitment to establishing an inclusive, equitable work environment that reflects the diversity within our communities and fan base. We value, respect and appreciate diversity at all levels, on and off the field, and are guided by a vision of success that includes integrating diversity, equity, and inclusion into our club's DNA and culture.
Technical Data Utilization and Reporting
Query target segments from warehouse to be used in owned marketing channels as well as pushed out to third-party platforms. Manage dynamic flow for ongoing campaigns.
Manage and maintain custom segments to be utilized in fan communication. Evaluate customer behavior and provide insights and recommendations for further enhancements to the customer experience.
Model multi-step and multi-channel financial and non-financial attribution across channels. Build, manage, and own the end-to-end process of campaign performance.
Perform and report on analytics across strategic tests like A/B and multivariate testing, send time optimization, and dynamic content/creative as well as channel performance based on data-driven and meaningful hypotheses
Identify fan behaviors to inform customer journeys with a goal to increase fan avidity by analyzing inbound/outbound marketing campaigns
Automate leads from inbound submissions across platforms into data warehouse, CRM, and/or email and mobile marketing tools in a strategic and hygienic way. Manage data hygiene and data integrity efforts.
Infuse pertinent data to utilize in various sales and fan development campaigns by developing lists from instructions or using data defined by targets
Data Acquisition and Usage Strategy
Lead implementation to acquire pertinent data fields via data capture through new/existing digital fields or new data feeds. Work with CRM and Data Warehouse leads to map data accordingly.
Work hand-in-hand with Marketing counterparts that will develop fan-facing engagement strategy using existing or to-be-acquired data sources
Evaluate and prioritize emerging opportunities within the personalized marketing and technology landscape
Serve as the day-to-day product lead for marketing technology platforms
Stays up to date on product enhancements and updates
Work Chicago Bears home games and other fan events as needed
Perform related duties as required
Undergraduate degree in Marketing, Economics, Business, Mathematics or Computer Science. MBA a plus.
3+ years of work experience with email marketing, mobile marketing, and/or more generally database marketing tools. Experience with Microsoft Dynamics CRM a plus.
Technical expertise with building SQL queries, pushing/pulling data, and basic data analysis
Expertise in campaign analysis and advanced methods of attribution
Experience with Tableau
Experience with database cleansing and contact data streamlining
Experience with HTML preferred
Self-directed, motivated, and comfortable working in a fast-paced environment
Strong organizational, communication and analytics skills
Ability to handle concurrent projects with attention to detail and accuracy
Graphic design skills a plus
Able to work nontraditional hours in nontraditional settings including holidays, evenings, and weekends