As a member of the Chelsea team you will become part of a long and proud history in the heart of iconic west London, which dates back to the club’s founding in 1905. Since that time the club has won every major domestic and international trophy, being crowned English, European and world champions in the process.
Chelsea are a club which proudly strives to be the best in everything we do, on and off the pitch, as shown by the further success of our Women’s and Academy sides, as well as the excellent work in the community undertaken by the Chelsea Foundation, while engaging with our many supporters from a wide range of backgrounds at home in the UK and around the world.
If you’re motivated and want to help us win more trophies, you’ve got a place here at Chelsea!
What We’re Looking For:
We’re looking for a Partner Marketing Manager to be responsible for devising and implementing digital marketing strategies and activations that deliver success for the club’s existing global and regional commercial partners whilst also supporting the Commercial Sales teams in new partnership proposals. Duties include:
Work closely with the Commercial Partnership Activation team to ensure all partners contractual digital marketing assets and campaign activations are delivered to a best-in-class standard
Develop season long marketing strategies to deliver against each partner’s brand and business objectives
Lead and optimise the partner campaign process to deliver successful digital activations that meet specific KPIs
Plan, execute and evaluate campaigns to be delivered across the club’s global marketing channels including: digital (web and app), social (organic and paid) and email amongst others
Develop partnership proposals using marketing expertise and insights to support the Commercial Sales team in converting new partner pitches
Offer digital marketing expertise, insights and advice to help partners build successful campaigns
Identify integration opportunities for Partners in the digital marketing initiatives of the Club
Ensure partner marketing initiatives are approved against and meet the brand standards and guidelines of the Club
Maintain & developing key internal relationships (e.g. Commercial team, Communications team, Creative Team, Insights Team, Chelsea TV)
Line management of 1 x Partner Marketing Executives
Manage and own the partnership campaign tracker – document and share the scheduling and delivery of all partner campaigns
Campaign planning – lead the strategic planning and scheduling of partner campaigns
Campaign delivery – ensure all campaign assets are delivered and optimised as agreed across the club’s marketing channels
Campaign reporting - develop reporting infrastructure with the internal Insights team to analyse, evaluate and optimize the impact of partner activations
New Business – build and develop pitch documents to support Commercial Sales team in potential new partner conversations
Must Haves/qualified by demonstrable experience to the level required:
Extensive proven digital marketing experience
Strong understanding of digital and social marketing best practices (including paid and organic social media)
Experience of writing, managing, and delivering integrated digital marketing campaigns utilising a full range of marketing tools and channels.
Experience of working in a sponsorship/commercial partnership environment
Familiarity with sponsorship contracts and rights packages
Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.
Outstanding organisational and project management skills.
Creative flair and confidence with a positive attitude. .
Ability to work to tight deadlines and prioritise work in a demanding environment.
Proactive team player able to work individually and as part of a team.
Nice to Haves:
Educated to degree level or relevant marketing qualification.
Our commitment to Equality, Diversity and Inclusion:
At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.