Tepper Sports & Entertainment, the parent company for the NFL’s Carolina Panthers and Charlotte MLS, is actively seeking a creative and passionate Retail Marketing Coordinator to help elevate brand awareness, fan affinity, engagement, and revenue for the brands through the retail and merchandising platforms.
This role will be responsible for helping to ensure all aspects of the retail operation run efficiently, including product assortment and buys, on-site setup, and customer service for Panthers, Charlotte MLS, and third-party events, e-commerce platform operations, and overall omnichannel experience. A key aspect of this role is running point on all internal/promotional buying for the organization and maintaining relationships with promotional vendors.
Assist Senior Manager Brand Marketing with the third-party retail operator relationship to ensure stadium store operation, e-commerce and all buying runs smoothly for both clubs
Oversee the creation of and execute retail promotional calendar across both clubs
Work with both NFL and MLS consumer products divisions as well as official licensees on product assortment details and approvals
Serve as the main point of contact internally that oversees the coordination of promotional product sourcing for the organization
Develop local artist collaboration program and boutique product marketing portfolio
Ideate and execute retail marketing campaigns to drive fan engagement and conversion
Maintain brand consistency and support brand strategy throughout all retail activities
Constantly be on the lookout for ways to utilize retail to expand team brands in the region, whether within current footprint or third-party retail, pop up shots, etc., throughout the Carolinas
Other duties as assigned
A minimum of 3 years of professional experience in retail marketing
Bachelor’s Degree in Marketing or related field
Working knowledge of the consumer retail landscape
Knowledge and understanding of emerging trends in the consumer products space
Must be able to work flexible, non-traditional hours including nights, weekends and holidays as needed
Retail buying experience preferred
Prior sports and/or entertainment industry experience preferred
Skills for Success:
Ability to work independently within a matrixed environment
Collaborate with cross-functional teams to achieve the desired outcome
A desire to be challenged and to craft creative solutions to emerging needs
Strong work ethic with an eye for detail
Ability to exercise sound judgment and discretion
Must be agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization
Ability to work within a collaborative, team-driven, and goal-based environment
Demonstrated ability to meet deadlines in a dynamic environment
This job operates in a professional office environment (mostly office environment but occasionally outside in a stadium facility at times which may include inclement weather conditions and extended time standing and walking).
Tepper Sports & Entertainment is an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.