This position is responsible for the deployment of all email marketing campaigns for BSE Global (Brooklyn Nets, Barclays Center and Long Island Nets). As the email marketing coordinator, the incumbent will build and execute all emails, collaborating with external agency, marketing brand managers and database analysts regularly to ensure emails are sent in accordance with the strategy laid out by their respective marketing teams. This position reports to the VP of Consumer Technology, and directly contributes to the goals and objectives of marketing programs to drive ticket sales, website traffic and overall database growth.
BSE Global is an Equal Opportunity Employer (EOE).
ESSENTIAL DUTIES AND RESPONSIBILITIES
Build and deploy email campaigns;
Maintain and manage schedule for email campaign deployment;
Collaborate with digital team and marketing brand managers on the collection of messaging and multimedia assets;
Collaborate with analytics team on targeting, campaign analysis and database growth;
Act as liaison between BSE Global and our email service provider and external email consultancy;
Ensure all emails maintain brand clarity and integrity;
Ensure proper web tracking codes are implemented to track user accounts;
Produce and deliver automated and on-demand campaign reporting;
Perform other duties as assigned.
The qualifications listed below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals to perform the essential functions.
Education and/or Experience
Bachelor’s degree required, preferably in Marketing;
1-2 years of experience in a related field; Experience with an ESP, Salesforce Marketing Cloud preferred
Familiarity/experience with Movable Ink preferred
Experience in sports, entertainment or digital media preferred.
Must have competency in Microsoft Excel;
Must have working knowledge of html;
Must have strong proofreading skills;
Must have strong analytical skills;
Must possess excellent written and oral skills;
Must have strong team work skills;
Must be able to maintain confidentiality and use utmost discretion when privy to sensitive information;
Must have strong independent thinking, reasoning, problem solving and decision making skills;
Must have the ability to maintain an impeccable professional appearance;
Must possess a strong ability to manage one’s own time, prioritize tasks when given clearly defined goals and objectives and be self-directed and able to work independently;
Must have the ability to demonstrate uncompromised judgment and discretion with regard to interpersonal relationships;
Must have a strong sense of self-awareness and emotional intelligence;
Must have truly outstanding customer service and interpersonal communication skills;
Must be flexible & reliable team player, both within own department and within company as a whole;
Must have strong communication skills: must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong active listening skills;
Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption;
Must have a strong command of reasoned, measured decision-making based upon analyzing the pros and cons of each potential decision to be made.
$50,000 - $60,000
Infrequent Traveler (less than 5% travel): The incumbent may be required to travel on a limited basis
This position requires the ability to lift up to 15 pounds
The above noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the associate a general sense of the responsibilities and expectations of his/her position. As the nature of business demands change so, too, may the essential functions of this position.
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of BSE not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.