Tweet

The Atlanta Dream is a professional Women's Basketball Team based in Atlanta Georgia and is a place where our team, our fans and our great city come together to represent the community we seek to serve. The Dream tipped off their 2022 season with new ownership, new leadership, and a commitment to building the best place to work and play in all sports (not just women's sports). We celebrate diversity, represent Atlanta, reward innovation and imagination and aim to empower women both on and off the court.

The Digital Marketing Coordinator is a results-oriented marketer, focused on growing Atlanta Dream’s presence, audience, and impact across digital platforms. This position will be responsible for increasing the conversions and effectiveness of all Atlanta Dream digital paid advertising campaigns, the Atlanta Dream website (AtlantaDream.com), email marketing, ecommerce and the full digital ticket purchase experience.

This position will report to and work closely with the Director, Marketing in developing digital media strategies, analyzing and optimizing the performance of our content, and ultimately driving growth across digital platforms that drive business results.

Responsibilities include:

  • Strategize, execute and analyze all digital paid advertising campaigns for the Atlanta Dream to drive awareness, ticket sales, and leads

  • Own holistic marketing reporting, including but not limited to, key metrics across paid advertising, social, and email marketing, illustrating the impact marketing and content has on reaching our marketing goals

  • Evaluate and recommend key metrics that increase including return on ad spend (ROAS), cost per lead (CPL), click-through-rate (CTR), bounce rate on ticket sales pages

  • Identify and communicate content insights to increase performance of ads to the Marketing Director and design/content team

  • Take an audience-first mindset to translate data to insights to help the organization better understand consumer and fans feedback to the digital purchase experience

  • Make paid advertising decisions to get higher performing creative built quickly mitigating spend on ads that are not driving results

  • Manage, edit and optimize website pages for all departments within our CMS

  • Own email marketing strategy, inclusive of email marketing calendar, execution and copy writing for marketing emails, reporting, optimization as well as audience and list management.

  • Manage and monitor digital paid media budget inclusive of tracking invoices, working with finance to manage payment and forecasting.

  • Work closely with the Marketing Director on pixel and conversion tracking across all digital marketing efforts. Ensuring seamless and accurate tracking of all efforts back to goals.

  • Partner closely with Dream’s media agency for holistic media strategy planning across traditional, digital advertising and fan research.

  • Partner closely with the content team, thinking digital-first with an approach to content optimization and performance, while prioritizing consumer journey optimization.

Qualifications:

  • Bachelor’s Degree in business, marketing, or similar field.

  • 1-3 years digital marketing experience, preferably at an agency or at a brand managing digital campaigns.

  • Experience running campaigns across Facebook, Instagram, TikTok, Twitter and Google Ads.

  • Experience with WordPress.

  • The ability to provide creative support and insight to the content team across graphic design, social and video production.

  • Exposure to HTML and CSS, with experience managing websites.

  • Incredibly detail oriented.

  • Experience with data visualization, building reports, and being able to consolidate data into key insights.

  • Understanding of the digital media landscape, specifically the role of digital paid ads in driving fandom.

  • Ability to work nights and weekends and attend all Dream home games.

Must be fully vaccinated for COVID-19 and provide verification of vaccination prior to start date

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Apply