Angel City is building a world-class organization to support its ambitions to redefine sports and entertainment. Our vision is to create engaging and unique content across multiple platforms to bring the purpose-driven mission of this Club to the world.
We are stronger together, have more impact together, and have more fun together! The Director of Marketing will be responsible for the development and execution of a comprehensive marketing strategy and plans for Angel City FC. This position will work closely with the Marketing team and collaborate with our Content, Community, Partnership, Merchandise, PR, and Game Presentation/Live Experiences teams to build campaigns to drive fandom, engagement, and revenue. This role is also responsible for setting the strategic vision and execution plan to grow our owned channels – website, email, app, and social – while using key consumer data to drive efficiency of messaging.
Marketing Strategy and Execution
Build, develop, and lead a Marketing team responsible for bringing the club’s brand to life through integrated marketing strategies across multiple platforms, including digital and social media, advertising, promotions, live events, and matchday
Create authentic player, team, community, and club campaigns to deepen relationships with our fans as well as connect with new audiences and grow the fanbase
Develop campaigns in support of the club’s ticket sales and promotional strategy, including the development of a match-by-match advertising plan
Oversee creation of annual marketing budget
Develop creative briefs and work with internal and external creative/content teams
Work alongside our Community / Social Impact team to live our values through events, activations, storytelling and content
Foster collaboration with Corporate Partnerships team to ensure fulfillment and integration of corporate sponsors into marketing, advertising, and promotional initiatives. Actively participate in partner asset creation discussion and advise on how best to utilize assets to expand the marketing message for the club.
Collaborate with the Business Analytics and Strategy department to bring fan journeys to life across the organization, lead go-to-market efforts for all ticketing products, merchandise sales, and matchday communications
8+ years of related experience in marketing, preferably in sports/event marketing or agency work
Proven leader with a demonstrated track record of achieving and exceeding business objectives
Proven strategic thinker with the ability to ideate, develop, and execute plans, as well as assessing the long-term implications of current choices and decisions
Command of basic accounting principles and budget management
Proven ability of displaying a high level of attention to detail and strong organizational skills to prioritize projects and responsibilities
Dynamic, approachable personality with demonstrated relationship-building skills
Excellent written and verbal communication skills, including the ability to present to partners, C-Level executives, and co-workers
Ability to successfully function at a high level in a fast-paced environment
Innovative and creative thinker, who can contribute ideas and participate in cross-departmental efforts throughout the organization
Ability to work all home match days, non-traditional hours, including evenings, weekends, and holidays
Employee must be able to set up partner and match day promotional and event programs. Promotional setup often requires carrying moderate sized promotional materials or boxes, so employee must be able to lift and carry up to forty (40) pounds
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.