Detroit Tigers banner
Detroit Tigers logo
4 Nov 2023

Director, Social Media

🇺🇸 Detroit, MI, USA
Full Time
8+ years exp.

Job Summary:

The Detroit Tigers are seeking a highly motivated and experienced Director of Social Media to lead our social media strategy and oversee our digital content creation that connects the team and the brand to fans worldwide. As the Director, you will be responsible for driving engagement and growth across channels, creating and executing content strategies, and ensuring a consistent and compelling brand presence across all platforms. If you are a creative, strategic thinker with a passion for sports and social media, we encourage you to apply for this exciting opportunity.

Key Responsibilities:

  • Develop and implement a comprehensive social media strategy that supports the overall marketing and business objectives of the Detroit Tigers
  • Oversee the creation and publishing of all social media content, including graphics, videos, and written content
  • Manage a team of social media professionals, providing direction and guidance to ensure consistency in tone, voice, and brand across all channels
  • Develop content approval strategy and creation guidelines
  • Demonstrate creativity in presenting the team's brand across social media while being ever mindful of internal sensitivities.
  • Use analytics tools to measure and analyze the effectiveness of social media campaigns, and adjust strategies accordingly to optimize performance
  • Stay up to date with emerging social media trends, platforms, and technologies, and provide recommendations for new opportunities to engage with fans and grow our audience
  • Collaborate with internal teams, including marketing, communications, and creative services to develop integrated social media campaigns that support key business initiatives
  • Build relationships with influencers, fans, and other stakeholders in the sports and entertainment industries to amplify the Detroit Tigers' brand and increase engagement


  • Bachelor's degree in marketing, communications, or a related field
  • 8+ years of experience in social media, track record of success in developing and executing social media strategies that drive engagement and growth
  • Demonstrated ability to lead a team of professionals, providing direction and feedback to improve performance
  • Excellent writing and communication skills, with a strong attention to detail and ability to adapt tone and style to fit platforms and audiences
  • Expertise in social media analytics tools, with the ability to analyze data and adjust strategies to optimize performance
  • Strong project management skills, with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
  • Passion for sports and knowledge of the Detroit Tigers and MLB landscape, with a deep understanding of the team's brand and fan base
  • Strong relationship-building skills, with the ability to build and maintain relationships with stakeholders in the sports and entertainment industries

All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Detroit Tigers.

Detroit Tigers is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.


External Apply