Social Media Strategist
Looking to add a key piece to their expanding social media department, the Cleveland Browns are in search of a dynamic, innovative, organized, versatile and outside-the-box thinking Social Media Strategist to enhance their content approach and take their strategic vision to the next level. Browns Social is in the midst of an exciting turning point with a revamped brand outlook and energy that mirrors the enticing potential the team has on the field. The new addition will play a major role in bringing this fresh direction to life and will have the creative license to blend current trends with the spirited tradition of the organization. This position will be responsible for managing the Browns’ social media accounts, developing short- and long-term strategies for the Browns’ platforms, creating win-win opportunities for the Browns and their corporate partners, maintaining a comprehensive content calendar, and maximizing positive fan engagement.
Day to day administration of the Cleveland Browns social media accounts across Facebook, Instagram, Twitter, YouTube, TikTok and LinkedIn.
Strategize with available resources to provide engaging, real-time coverage at Browns events throughout the year: combine, the draft, training camp, home/away games, post-season and at community events
Collaborate with departments within the organization, including communications, community relations, alumni, ticket sales and corporate partnerships, to shine light upon and drive engagement to their respective endeavors.
Capitalize on exciting moments, opportunities in real time with videos, graphics, etc., that are born from collaboration with content/production and creative departments.
Assist in evolving and mastering the Browns’ brand voice on all team social platforms.
Provide leadership and direction to the rest of the digital team but also to those across marketing when they look to our group for expertise and guidance in the social space.
Provide mentorship to seasonal digital interns and delegate tasks when appropriate to maximize efficiency.
Work closely with the NFL to implement best practices and coordinate with League Content Creators (LCCs) to ensure all angles are covered during the team’s biggest moments.
Support Browns’ athletes and coaching personnel with social best practices and help amplify their content on the Browns’ channels
Identify ways to monetize the Browns’ content with brand sponsorship or Twitter/YouTube adsense (select pre-roll ad support) and track/report progress monthly
Maintain the Browns social media content calendar
Balance written, video and photo content trafficking across all platforms
Manage livestream content series and press events
Monitor and report on social analytics
Monitor fan sentiment and identify ways to increase fan engagement
Provide data recaps for marketing campaign postmortems
Four-year college degree required
2+ years of experience managing professional/college sports or entertainment industry social media accounts preferred
Knowledgeable and passionate about the latest technology, platform updates, social media trends, pop culture moments and conversations, tools for publishing, listening/monitoring, and reporting
Strong work ethic and willingness/availability to work long and irregular hours during peak seasonal moments (i.e., the draft, free agency, training camp, and high activity times during the season)
Substantial experience with Adobe Suite programs, primarily Photoshop and Premiere Pro, with a solid sense of design and editing technique
Can provide a portfolio showcasing previous work curating a social account and designing/directing creative projects
Knowledgeable about the game of football
Strong interpersonal, organizational, communication and analytical skills
Collaborative team player willing to absorb, enhance, and execute brand direction with cross-departmental cooperation
Self-starter that is proactive in forming unique, creative ideas and putting them into action without needing an extra push
Some background in curating and analyzing social media analytics
Understanding of the importance of sponsored posts and how to implement paid social ad campaigns
25-30% travel to cover away games and attend other league events.