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Coordinator, Sales & Marketing Systems

Summary Description

As part of the Business Analytics team, the Sales & Marketing Systems Coordinator will be responsible for developing and managing sales and service campaigns within our CRM system, executing email campaigns within our marketing automation platform, and generating reports to highlight campaign results. They will report to the Director of Sales & Marketing Systems and work closely with members of our ticketing, corporate partnership and marketing teams.

Essential Duties & Responsibilities

  • Create and monitor lead and service campaigns to support the sales and service teams

  • Assist with onboarding and training processes for new system users

  • Assist CRM users with general support and troubleshooting

  • Ensure data quality and accuracy within the CRM and marketing automation systems

  • Work alongside the marketing team on customer email journeys and campaigns

  • Generate targeted lists for email marketing campaigns

  • Generate sales campaign and email marketing campaign reports and distribute key findings

  • Develop surveys to gather valuable information to help drive insights and key business initiatives

Required Experience & Skills

  • Bachelor’s degree in database management, marketing, other related field, or equivalent work experience

  • Minimum 1-2 years working in sales/marketing systems

  • Experience utilizing Microsoft Dynamics CRM or Salesforce CRM

  • Knowledge of CRM business processes and best practices

  • Experience utilizing email marketing or marketing automation system(s)

  • Ability to collaborate on ideas as well as thrive independently

  • Strong written and verbal communication skills

  • Desire to continually learn and adapt to new technologies

  • Highly organized, detail oriented, and thorough

  • General understanding of database structures

  • Experience with Ticketmaster (Archtics) or other ticketing system

  • This is a full-time position. Must be able to work flexible hours including some evenings, weekends, and occasional holidays.

Desired Experience & Skills

  • Experience working with SSB Discovery CRM or KORE CRM applications

  • Microsoft Dynamics or Salesforce administrator certification

  • Experience with Microsoft SQL Server, Management Studio, SSRS

  • Experience with Tableau

  • Experience utilizing survey tools