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Associate Manager of Partnership Activation

Duties & Responsibilities

  • Embody the activation team mission to develop meaningful and lasting relationships for our partners and entities while driving revenue through strategic and creative planning in a positive team environment

  • Enhance and renew corporate partnerships in conjunction with the sales team by executing all contractual elements and providing opportunities to add value and exceed expectations for partners based on KPIs

  • Liaise planning with other internal departments as well as external vendors and partner companies on various initiatives for partners and the organization for the Bandits and LECOM Harborcenter

  • Lead sponsorship presentations and meetings to ensure all necessary preparation and planning has taken place. Prepare action plans, end-of-year recaps, etc. as needed

  • Assist in the marketing and strategic planning for our partners brands in relationship to their contract in conjunction with PSE teams and properties; create and execute a strategic plan and vision for each year of the contract based on the assets and partner objectives

  • Maintain a frequent cadence with partners, including in-person meetings, for consistent development and evaluation of KPIs that align with a structured plan to measure and execute contracted assets

  • Lead direction to business development assistants and gameday staff in the business development department as needed.

  • Collaborate with sales and activation teams on a one, three and five-year plan for revenue growth

  • Understand and research marketplace trends and league initiatives to bring depth to our partnerships and organization. Be able to present these ideas and opportunities.

  • Oversee scheduling and fulfillment of the following sponsorship elements:

    • Gameday Activation

    • Community Programs

    • Hospitality

    • Digital/Social Media

    • Print

    • Signage

    • TV/Media

    • Retail Programming

    • Other elements as necessary

Minimum Qualifications for the Position:

  • Bachelor’s degree required with a preference in Sport Management, Marketing and or Business

  • 3-5 years of work experience in sports-related marketing, events, and/or media is recommended

  • Proficiency in Microsoft Office is required. Knowledge of KORE CRM is a plus.

  • Ability to work nights/weekends/holidays (as required) to attend Sabres and Bandits home games and special events

Critical Competencies

  • Personal, outgoing, positive, transparent and thrives in a team-focused environment

  • Strong communication, relationship building, writing and presentation skills

  • Leadership skills in the ability to assist in leading projects and collaborate effectively with internal colleagues and external partners

  • Excellent interpersonal, communication, problem-solving and organizational skills

  • Ability to work independently and within a team environment to meet deadlines, and efficiently manage multiple projects at once in a high-pressure environment

Pegula Sports & Entertainment, LLC is an Equal Opportunity Employer