Brooklyn Nets logo

Brand Copywriter

BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.

The Brand Copywriter will be responsible for developing compelling and on-brand messaging that will help cultivate the next generation of lifelong fans for the Brooklyn Nets & other BSE Global properties, strengthening brand affinity across all segments. This role will liaise with key internal stakeholders and agency partners to implement brand positioning and messaging across marketing campaigns, creative and initiatives.

The Brand Copywriter will support brand vision and traits, naming and taglines, copywriting and communication strategies. This individual will ask ‘why?’, translating insights into messaging strategy and brand voice into copy with a clear point-of-view. The role will be instrumental in the development of brand campaigns in collaboration with the Creative team, leveraging strong copy skills and brand acumen to bring dynamic campaigns to life.


  • Support the process to build brand vision, mission, north-star priorities, campaign strategy and unique positioning for the Brooklyn Nets & other BSE Global properties

  • Translate briefs into messaging guides, with careful creation of tone and voice that consistently represent the brand across all marketing platforms and channels

  • Develop naming, taglines and key messaging for brand campaigns and programs, using data driven insights to support final recommendations

  • Collaborate to support the development of a brand positioning style guides and templates for messaging guides to support campaigns for our brands

  • Support key campaigns with our revenue generating businesses inclusive of Ticketing, Global Partnerships and Merchandising

  • Contribute to the season planning process, supporting the development of a year-round messaging calendar

  • Collaborate with Creative, Content, Game Presentation, Marketing Solutions, Marketing Operations and Merchandise teams to ensure consistent brand messaging and creative is embraced across all campaigns, activations and channels

  • Support BSE Global properties (Long Island Nets, NetsGC and Barclays Center) and additional lines of business as appropriate

Candidate Profile – Who You Are

  • 4+ years of copywriting experience for an agency and/or brand with a demonstrated track record of successful go-to-market campaign copywriting and a robust portfolio of work

  • A skilled writer with the ability to tailor voice and tone

  • A passion for crafting language that is elevated, creative, intelligent, welcoming and inclusive

  • A strategic storyteller who understands how to steward ideas from creative brief to final campaign execution copy

  • Keen eye for detail and appreciation for great design, with the ability to consider creative standards when preparing copy for various channels

  • A proactive problem-solver, who can partner with Creative and Content teams to guide on-brief, on-brand execution

  • Open-minded to constructive feedback, using it as inspiration to evolve approach

  • Demonstrated ability to prioritize, meet deadlines, make decisions, and optimize outcomes

  • A highly collaborative, adaptable team player with capacity to excel in a fast-paced environment

  • Skilled in cultivating meaningful, trust-based internal and external relationships, including with agency partners

  • An excellent written and verbal communicator, including presentation capabilities

  • Knowledge of industry trends and ability to serve as a subject area expert

  • Bachelor’s degree in Marketing, Advertising, Journalism, English or a related field

  • Candidates should be prepared to share a portfolio of their work


$73,000 - $84,000


Works primarily in an office environment but upon request will be expected to travel and attend games & other events on evenings, weekends, and holidays.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.